Why Incense Has Been a Part of Indian Homes for Centuries A Fragrant Tradition That Connects the Past, Present & Future In almost every Indian home, there is a moment each day when the soft curl of fragrant smoke rises into the air. It could be at dawn, during the evening aarti, before a festive […]

The Story Behind Tiranga Agarbatti: A Fragrance Rooted in Tradition Introduction: More than Just Incense In homes across India, the flicker of a lamp, the scent of incense, and the soft murmur of prayer form a tapestry of ritual, devotion, and connection. For centuries, agarbatti (incense sticks) has been more than a fragrance — it