About Us

In the year 1965, Mr. Prakash Chandra Sharma laid the foundation for what would become a pioneering enterprise known as ‘Prakash Box Factory. The company’s initial focus centered on the production of “Playing Cards, and under the brands Prakash, Mary, and 222, it gained prominence in the market. For over four decades, Prakash Box Factory remained the exclusive manufacturer of playing cards in Northern India, establishing a reputation for quality and reliability. In 1995, the next generation of Mr. P.C. Sharma’s family decided to diversify their business horizons and recognized an enticing opportunity in the manufacturing of Incense Sticks (Agarbatti). They embarked on this new venture, operating from a modest section of their residence in Kidwal Nagar, Kanpur, under the banner of Maa Kamakhya Darbar Fragrance India Their initial product, branded as Ekta,’ swiftly garnered populanty, becoming the fastest-selling agarbatti brand in Uttar Pradesh.

Following this success, they introduced two more brands, Tiranga’ and ‘Shraddha. Over time, these three brands posed formidable competition to well-established Incense stick brands from the southern regions of India. Eventually, Tiranga shattered the monopoly of South Indian brands and rose to become the highest-grossing Incense Stick (Agarbatti) brand in India With recognition as the most widely used Incense Stick Brand in the country, the logical progression was to move up-market. Under the Tiranga brand umbrella, they launched Premium Incense Stick Brands to cater to customers who prioritize quality. These premium brands, including Greenwood, Gulab, Mogra, Sandal, Rajnigandha, Sai Shraddha, and Ziyarat, significantly expanded the company’s product line, offering a diverse range of choices for discerning consumers.

In 2014, Sacred Products India Pvt. Ltd. emerged as a subsidiary of Maa Kamakhya Darbar Fragrance India, with the primary objective of providing high-quality Incense Sticks, Dhoop Sticks, Wet Dhoop, and Poojan samagri crafted from natural ingredients. These products are available in a wide array of fragrances, ranging from traditional scents like sandalwood, genda, and rose to more unique and distinctive aromas such as lavender and pineapple.
The ethical principles upheld by the company’s promoters have cultivated robust relationships with their distributors. As the promoters frequently emphasize. Distributors not just business associates; they are our family members. This deep-seated sense of “family is reciprocated, forming the bedrock of fair and enduring business partnerships. The company remains unwavering in its commitment to preserving this ideology.

Today, the company operates 12 plants across various locations, including 6 in Kanpur, 1 in Indore, 1 in Ayodhya, 1 in Prayagraj, 1 in Firozabad, I in Ballia, and a newly established plant in Agartala. With a combined capacity of producing 10.5 million incense sticks per day and an in-house printing unit with a production capacity of 15 lac cartons per day, the company is fully equipped to meet the daily spiritual needs of individuals across the nation.
Tiranga Aggarbatti, in collaboration with its sister company, Sacred Products India Pvt. Ltd., remains dedicated to manufacturing and promoting a diverse range of products tailored to fulfill the daily spiritual requirements of individuals, all while providing a platform for underprivileged artisans nationwide to showcase and sell their products, embodying the motto, “Ye khushboo chal rahi hai sab ko sath lekar because this fragrance is bringing everyone together.