About Us
The company was established in the year 1965 by Mr. Prakash Chandra Sharma in the name of ‘Prakash Box Factory’. Initially the company started manufacturing ‘Playing Cards’ and the main brands then were Prakash, Mary, and 222. For the last 40 years Prakash Box Factory is the sole manufacturer of playing cards in the entire northern India.
In the year 1995 the next generation of Mr. P.C. Sharma decided to enter the business stream and they found Incense Sticks (Agarbatti) manufacturing an attractive business stream. The office and works (Maa Kamakhya Darbar Fragrance Pvt. Ltd.) were started off from a small portion of their residence in Kidwai Nagar (Kanpur). They initial product was marketed by the name of ‘Ekta’ which soon became a fastest selling agarbatti brand in Uttar Pradesh. Later, two other brands ‘Tiranga’ and ‘Shraddha’ were also launched. In the years to come the three brands gave stiff competition to the well established Incense stick brands of Karnataka. Eventually ‘Tiranga’ will break the monopoly of the brands from South India and will become the highest sales revenue generating incense stick (Agarbatti) brand of India
After becoming the most widely used Incense Stick Brand of the country, moving up-market was an obvious choice. Premium Incense Stick Brands under the umbrella of Tiranga were launched to cater to the needs to customers who emphasize on quality. Greenwood, Gulab, Mogra, Sandal, Rajnigandha, Sai Shraddha, and Ziyarat were launched to provide more depth to the product line of the company by providing different products.
The business ethics of the promoters helped to build strong ties with the distributors. As the promoters say it – “Distributors are our family members and not just business associates” and they are proud to declare that this ‘family feeling’ is mutual. This strong bond built on mutual faith is the key to fair and long lasting business relationships. We stay committed to continue with this ideology.