Sustainability & Social Impact
Fragrance that gives back before it burns.
An agarbatti is rolled by hands long before it reaches a shrine. Our responsibility begins with those hands — and extends
to the materials, the community and the city we’ve called home since 1995.
Employment Generation
Hundreds of livelihoods, one factory gate
Our facilities employ hundreds of workers across rolling, blending, packing and logistics — the majority women, many with us for over a decade. Steady, dignified factory work in Kanpur’s industrial heart.
Artisan Support
Keeping the hand-rolled craft alive
Premium ranges remain hand-rolled by artisans whose technique carries generations of knowledge. We pay craft premiums for hand-rolled production instead of automating it away.
Responsible Manufacturing
Cleaner burning, lighter footprint
Bambooless and charcoal-free lines reduce smoke and material use. Packaging is produced in-house — cutting transport miles — and paper-based formats are replacing plastic laminates range by range.
Community Initiatives
Rooted in Kanpur’s temples and streets
Through the Devalaya series, Tiranga supplies historic temples across Uttar Pradesh. Festival donations, temple partnerships and local sponsorships keep the brand woven into community life.
Responsible sourcing matters to your buyers too.
Ask our export desk for our social impact summary with your product catalog.
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